Kevin Durant is going Hollywood.
The Golden State Warriors basketball star is teaming with Apple to work on a new television series, depicting his life as a kid growing up in Washington D.C. Written and directed by Reggie Rock Bythewood, the series “Swagger” will give us a closer look at his days playing AAU ball, while also delving into the various personalities he’s interacted with over the years.
It’s an opportunity for NBA fans to see some of the obstacles Durant overcame in his journey towards becoming one of the best players in the world. Perhaps it will even spark more of an appreciation for his accomplishments, even from fans still lambasting his decision to leave Oklahoma City and join the Golden State Warriors.
That entire fiasco sparked a league-wide misconception that Durant was soft. He has since quelled all of the “cupcake” talk by helping the Warriors win a second NBA championship in three years, along with being crowned the NBA Finals MVP.
After spending much of his career shying away from the spotlight, Durant has really started opening up since joining the Warriors. This television series is proof that his star status extends beyond the hardwood.
“Working with Imagine Entertainment on this project is an unbelievable opportunity for our company, Thirty Five Media,” Durant said in a release, via Tech Crunch. “They hold a well-respected place in the industry and have such a proven track record, that they’re going to do an amazing job collaborating with Reggie to bring this idea to life. I’ve lived and breathed basketball since I was a kid, and the idea for the show draws not just from my knowledge of that world, but the unique personalities involved and the drive that makes young players’ stories so compelling.”
The task of bringing Durant’s childhood to life will fall on Reggie Rock, who spent time working on “Notorious” and “Biker Boyz.” He more recently worked on Fox television series “Shots Fired.”
A television show is obviously a huge step in the right direction for Durant’s Thirty Five Media company, which recently launched a content deal with YouTube. It would seem as if Durant is trying to one-up LeBron James on and off the court.
It’s only a matter of time before the NBA has a new king.
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